Senior Marketing Manager (m/w/d) digital focus

  • RSG Gorup GmbH - Head Office Berlin
  • Fulltime
scheme imagescheme image

About Us

MARCELL VON BERLIN is one of 17 brands of RSG Group, the global leader in fitness. The designer label MARCELL VON BERLIN stands for progressive looks with its expressive prints and strong silhouettes. Founded in Berlin, the label embodies the urban charm of the city. MARCELL VON BERLIN was founded in 2012 and launches every season a ready-to-wear collection for women and men as well as a couture collection once a year. Both lines combine high-end materials and a high level of craftsmanship. The label was relaunched in early 2018 and has since expanded nationally and internationally – with flagship stores in Berlin and Los Angeles. MARCELL VON BERLIN is also available in select concept stores and online. Are you passionate about fashion and ready to conquer new markets? Then you've come to the right place!


  • You will work on keeping a professional online presence (especially the shops for the EU and US) of MARCELL VON BERLIN (both in the front- and backend)
  • You are responsible for all matters relating to the online shop
  • You are responsible for maintaining and updating the content of our online shops (especially product descriptions, service topics, category pages and more), controlling voucher and discount campaigns
  • You develop creative ideas to increase reach, attention, clicks and sales of the online shop
  • Day-to-day you will work on the support, analysis, market/competition monitoring and constant improvement of the online presence of MARCELL VON BERLIN
  • You are very familiar with the changing online advertising landscape and you are driving the implementation of performance campaigns on Google, Facebook, Instagram, etc.
  • You control external service providers / partners and always have an overview of the overall specifications and goals


  • You have successfully graduated from university, ideally in the field of media/communication, or have had comparable professional training
  • You have relevant professional experience in the field of online/performance marketing, ideally in a marketing department on the agency or company side
  • You have proven to be successful in digital marketing, lead funnels and marketing automation
  • You are confident working with WordPress sites and have experience in managing complex digital projects with various stakeholders and in working with external service providers
  • You feel comfortable working with Shopify
  • You have extensive experience in analyzing website KPIs
  • You are familiar with Google analysis tools (Analytics, Merchant Center, Tag Manager, etc.)
  • You have in-depth knowledge of SEA, SEO, SMA, SMO, Display Ads, especially Google Ads
  • You have excellent communication skills and excellent written and spoken German and English skills
  • You have a quick grasp and the ability to quickly familiarize yourself with complex subject areas paired with a hands-on mentality. You are also able to present your work in an understandable manner.
  • You are motivated to break new ground and are enthusiastic about fashion and lifestyle


  • Membership: You can train at our McFIT Studios, JOHN REED Clubs and High5 Gyms free of charge and all across Europe. You will also get exclusive access to our two Training apps Cyberobics and LOOX.
  • Events: You can expect dynamic and exciting team outings and company events
  • Capital city feeling: You will find your workplace with a feel-good atmosphere in the heart of Berlin.
  • Work life balance: You will have the freedom to adjust your work and free time to your needs
  • Development: We offer internal workshops that will help you grow and gain experience within the soft-skill field.
  • Smooth communication: Linear hierarchies and eye level communication is important to us.
  • Wear what you like: We like you, no matter how you dress, or what you are comfortable in.


RSG Group offers you a unique corporate culture with room for personality: We regard people as people and not as resources. We encourage and we challenge. If you are talented and fit in with us, we will provide you with the opportunities and challenges you have been looking for. We are looking forward to you!

RSG Group GmbH | Your career team | Saarbrücker Straße 38 | 10405 Berlin